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genesis

Axiom of Choice is a research and strategy foundry. Functioning across human behaviours, patterns and their made systems. Composed of Tanmay Shrivastava and Kushagra Krishna conducting cross-disciplinary design research with two goals: studying patterns within socio-cultural narratives to develop methodical insights, and challenging perceptions through mixed media experiences to impact design discourse.

on 12:35:45 17 May 25

axiom of choice

when a world turns, multiple events determine every epoch, through an axiom - a chance is interested in discovering possibilities that exist at an alternation

located in Ahmedabad, India

Tanmay Shrivastava

Kushagra Krishna

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design autopsy workshop

The workshop achieves this through drawing a parallel between biological dissection and design analysis. It invites students to perform a metaphorical “autopsy” on artefacts related to their design disciplines. The aim is to breakdown and complete a rigorous analysis of the selected artefact to get a comprehensive insight just like one would achieve in a real life autopsy.

The studio believes in engaging with and educating young designers which leads to the creation of ephemeral environments which are the output of a week long learning and researching course.

Parallel 01 : Education

Parallel 02 : Research

The studio believes in engaging with founders & practitioners to help them understand their customers better through interviews and intervening through a design lens.

Research & Documentation on Beadwork Craft

May 2025

Completed

Brand Building Exercise & Research

June 2025

Ongoing

Brand Perception Study & Insight Mining

July 2025

Ongoing

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10 aug 2025